WHAT’s NEW AT EAT THE CHANGE™?

Eat the Change™ is a movement whose mission is bigger than any one sector. While the intersection of activism and entrepreneurship is at the core of our mission, we know that nonprofit organizations at the national level as well as groups on the ground at the community level play a vital role in sparking change. That’s why Eat the Change™ began in summer 2020 with the ETC Impact grants program – while we were sautéing mushrooms and experimenting with flavors in our test kitchen, we were also connecting with inspiring groups across the country.

When we chose the name Eat the Change, we knew we would be holding ourselves to a high bar. The aspiration to offer foods that help move our diets toward a cooler planet is an ambitious one. But it’s a behavior change that’s both urgent and attainable. Urgent because scientists agree that unless we change our diets, the earth will continue its trend of warming toward 2 degrees, with catastrophic effects. Attainable because unlike voting or buying a car (which people do every few years), people eat every day. And with every meal and snack, we want to offer people a meaningful (and delicious) option to help them take a stance against climate change. 

Here we are in some of the most challenging times, both economically and psychologically, and many are just looking for comfort and a light at the end of the tunnel. As a chef, in moments like this I turn to my craft as a form of catharsis and means to contribute. 

One of the most creative parts of launching a brand is designing a logo – if you do it right, the logo should accomplish several things: