WHAT’s NEW AT EAT THE CHANGE™?

I try not to play favorites with my tea varieties, but I will admit a weakness for our Dragon Green Tea. Not only is the tea delicious and distinctive, but the design on the can is also fun and unique. Longtime Honest Tea fans will recall that our Green Dragon Tea...

Before I talk about the development of our new canned Raspberry Tea, I want to share more about Cha de Magoma, the tea garden in Mozambique that is the exclusive tea supplier for our canned line.   

Just as I did with our glass bottles, I will be sharing a little background into how and why we chose which three teas to launch. This post will be about our Lemon Tea.

Exactly one year ago I was informed by senior leaders of Coca-Cola that Honest Tea would be discontinued.  Despite the brand’s success in the natural channel, supply chain disruptions during the pandemic helped make it a victim of Coke’s “Fewer, Bigger Bets” strategy.  I shared the news on LinkedIn and the response was powerful. My team at Eat the Change, most of whom were Honest alums, decided the brand’s organic and Fair Trade values were too important -- to our farmers (most of whom found out about HT’s termination from my post) and our customers -- to abandon.    We couldn’t buy...