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Just Ice Tea | Green Tea #2

Eat the Change

Just Ice Tea | Green Tea #2

Just Ice Tea | Green Tea #2

Honest Tea’s most popular flavor variety was the combination of green tea with honey. Fans of this flavor can rest assured that Just Ice Tea will also have a variety that combines the smooth taste of honey blended with earthy notes of green tea once again. (We will be withholding the name and label until our official launch.) As we prepare to launch this line in record time, we want to share details about sourcing and our rationale for including various ingredients. Our recipe use two different types of green tea leaves.  One is called “Chun mee”, which can be...

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Announcing Our First Just Ice Tea Variety | #1

Announcing Our First Just Ice Tea Variety | #1

Starting today, and every Monday for the next 5 weeks, we will be introducing a new variety of Just Ice Tea (6 varieties for the launch).  When deciding on our final launch varieties, we have done our best to take into account hundreds of requests from loyal Honest Tea fans who are super-passionate about their bottled tea.  And while none of our recipes is exactly the same as the Honest formulations, they will be recognizable and we think, even more tasty.  As the saying goes, (inaccurately attributed to Mark Twain) “History doesn’t repeat itself, but it often rhymes.”  Given the...

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Eat the Change

Announcing Our New Brand of Bottled Tea

Announcing Our New Brand of Bottled Tea

It’s time to spill the tea on the name for our new line of bottled tea, which will be coming to stores in a few months. The brand name will be Just Ice Tea  The word “Just” appeals to us for so many reasons. First, Just speaks to a set of working standards that we aspire to support.  By committing to Fair Trade Certified™ sourcing we support a third-party inspection system which ensures all our suppliers comply with International Labor Organization standards (including no child or prison labor) and pay the tea pluckers and factory workers a fair wage. In...

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Eat the Change Intends to Launch a Line of Bottled Teas

Eat the Change Intends to Launch a Line of Bottled Teas

In the coming months, Eat the Change will launch a line of just-sweet-enough organic bottled teas. (see comments for today's Business Insider article.) Two weeks ago we were busy launching our Eat the Change carrot and mushroom snacks, but our plans changed when Coca-Cola announced they were discontinuing Honest Tea.  The response to Coke’s announcement helped me appreciate that for millions of people Honest Tea is more than “just a tad sweet” bottled teas – it is a different approach to ingredients, to the planet and to people – employees, farmers and tea drinkers. Our tea growers worried that Coke’s action could be seen as a...

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