WHAT’s NEW AT EAT THE CHANGE™?

Our Chef-Crafted Commitments

Eat the Change

Our Chef-Crafted Commitments

Our Chef-Crafted Commitments

Here we are in some of the most challenging times, both economically and psychologically, and many are just looking for comfort and a light at the end of the tunnel. As a chef, in moments like this I turn to my craft as a form of catharsis and means to contribute. 

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Creating our Logo

Eat the Change

Creating our Logo

Creating our Logo

One of the most creative parts of launching a brand is designing a logo – if you do it right, the logo should accomplish several things: 

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Finding our Brand Name

Eat the Change

Finding our Brand Name

Finding our Brand Name

What’s in a Name?  Creating a brand is a lot like recording a hit song. That’s what I was told by Honest Tea’s brewmaster, George Scalfe, back when my co-founder Barry Nalebuff and I were getting started. Before George got into juices, teas and bottling plants, he worked in the music business. Sometimes, he said, he only needed to hear a few chords to know if a song was going to be a hit.   

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A New Journey

Eat The Change

A New Journey

A New Journey

After launching and scaling Honest Tea, and then helping take Beyond Meat public, why would I want to go back into the shallow end of the pool (or is it the deep end?) and start up another enterprise?  

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