WHAT’s NEW AT EAT THE CHANGE™?
Eat the Change
Announcing Our New Brand of Bottled Tea
It’s time to spill the tea on the name for our new line of bottled tea, which will be coming to stores in a few months. The brand name will be Just Ice Tea The word “Just” appeals to us for so many reasons. First, Just speaks to a set of working standards that we aspire to support. By committing to Fair Trade Certified™ sourcing we support a third-party inspection system which ensures all our suppliers comply with International Labor Organization standards (including no child or prison labor) and pay the tea pluckers and factory workers a fair wage. In...
Eat the Change
Eat the Change Intends to Launch a Line of Bottled Teas
In the coming months, Eat the Change will launch a line of just-sweet-enough organic bottled teas. (see comments for today's Business Insider article.) Two weeks ago we were busy launching our Eat the Change carrot and mushroom snacks, but our plans changed when Coca-Cola announced they were discontinuing Honest Tea. The response to Coke’s announcement helped me appreciate that for millions of people Honest Tea is more than “just a tad sweet” bottled teas – it is a different approach to ingredients, to the planet and to people – employees, farmers and tea drinkers. Our tea growers worried that Coke’s action could be seen as a...
Eat the Change
Honest Tea Discontinuation: A Message from Seth
Today’s announcement by The Coca-Cola Company that they will be discontinuing Honest Tea is a gut punch to all the sweat, tears and incredible passion that went into building our beloved brand. My thoughts are with our longtime partners and friends, the organic and fair trade farmers who helped develop their communities and protect their ecosystems with the tens of millions of pounds of tea, sugar, and spice they sold us. I am grateful for the hundreds of amazing people who helped Barry Nalebuff and me grow this idea from five thermoses and an empty Snapple bottle into more than a billion bottles sold. While I...
Innovator’s Agenda – How we approach food innovation at Eat the Change
Eat the Change is launching its newest innovation next week at Expo West. Here’s a whole bunch of thoughts on why we innovate, how we innovate, and some news about the latest innovation from Eat the Change.