WHAT’s NEW AT EAT THE CHANGE™?

Finding a Co-Founder

Eat the Change

Finding a Co-Founder

Finding a Co-Founder

I’ve written before about how my wife, Julie Farkas, has been the most important partner in my career, not to mention my family. But in addition to Julie, I’ve been fortunate to have three wonderful business partners and friends who have been critical to the success of each enterprise: Barry Nalebuff at Honest Tea, Ethan Brown at Beyond Meat and now Spike Mendelsohn at Eat the Change. Here are some thoughts on why it makes sense to have a partner when starting a business, what makes a great partner, and how to find one.

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Eat the Change

Our Planet-based Commitments

Our Planet-based Commitments

When we chose the name Eat the Change, we knew we would be holding ourselves to a high bar. The aspiration to offer foods that help move our diets toward a cooler planet is an ambitious one. But it’s a behavior change that’s both urgent and attainable. Urgent because scientists agree that unless we change our diets, the earth will continue its trend of warming toward 2 degrees, with catastrophic effects. Attainable because unlike voting or buying a car (which people do every few years), people eat every day. And with every meal and snack, we want to offer people a meaningful (and delicious) option to help them take a stance against climate change. 

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Our Chef-Crafted Commitments

Eat the Change

Our Chef-Crafted Commitments

Our Chef-Crafted Commitments

Here we are in some of the most challenging times, both economically and psychologically, and many are just looking for comfort and a light at the end of the tunnel. As a chef, in moments like this I turn to my craft as a form of catharsis and means to contribute. 

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Creating our Logo

Eat the Change

Creating our Logo

Creating our Logo

One of the most creative parts of launching a brand is designing a logo – if you do it right, the logo should accomplish several things: 

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