WHAT’s NEW AT EAT THE CHANGE™?

Honest Tea Discontinuation: A Message from Seth

Honest Tea Discontinuation: A Message from Seth

Today’s announcement by The Coca-Cola Company that they will be discontinuing Honest Tea is a gut punch to all the sweat, tears and incredible passion that went into building our beloved brand.  My thoughts are with our longtime partners and friends, the organic and fair trade farmers who helped develop their communities and protect their ecosystems with the tens of millions of pounds of tea, sugar, and spice they sold us. I am grateful for the hundreds of amazing people who helped Barry Nalebuff and me grow this idea from five thermoses and an empty Snapple bottle into more than a billion bottles sold. While I...

Read more →


Innovator’s Agenda – How we approach food innovation at Eat the Change

Innovator’s Agenda – How we approach food innovation at Eat the Change

Eat the Change is launching its newest innovation next week at Expo West.  Here’s a whole bunch of thoughts on why we innovate, how we innovate, and some news about the latest innovation from Eat the Change.

Read more →


Eat the Change

Going to Expo West? How to Make the Most of It

Going to Expo West? How to Make the Most of It

This will be Seth Goldman's 22nd Expo West! He has learned his fair share of tips and tricks on how to get the most out of these shows. Read more to maximize your Expo West experience! 

Read more →


Developing a Sales Strategy

Eat The Change

Developing a Sales Strategy

Developing a Sales Strategy

Ok, here’s the scenario – you’re a start-up CPG entrepreneur ready to launch in retail and you have a choice – you can either sell your product in a local 7-store chain or in a national chain of 100 stores.  Which do you choose?  Of course, like any good entrepreneur, your first answer should be “both” because entrepreneurs don’t have to accept the ground rules (as long as we aren’t breaking the law!).  But if pressed to make a choice, I would opt to launch in the smaller chain. 

Read more →