WHAT’s NEW AT EAT THE CHANGE™?

What’s in a Name?  Creating a brand is a lot like recording a hit song. That’s what I was told by Honest Tea’s brewmaster, George Scalfe, back when my co-founder Barry Nalebuff and I were getting started. Before George got into juices, teas and bottling plants, he worked in the music business. Sometimes, he said, he only needed to hear a few chords to know if a song was going to be a hit.   

After launching and scaling Honest Tea, and then helping take Beyond Meat public, why would I want to go back into the shallow end of the pool (or is it the deep end?) and start up another enterprise?