WHAT’s NEW AT EAT THE CHANGE™?

Taste Comes First

Eat The Change

Taste Comes First

Taste Comes First

Our tag line for Eat the change is “Chef-Crafted. Planet-Based.” Despite our strong commitment to creating planet-friendly foods, we chose to prioritize “chef-crafted” in our messaging and here’s why

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Finding a Co-Founder

Eat the Change

Finding a Co-Founder

Finding a Co-Founder

I’ve written before about how my wife, Julie Farkas, has been the most important partner in my career, not to mention my family. But in addition to Julie, I’ve been fortunate to have three wonderful business partners and friends who have been critical to the success of each enterprise: Barry Nalebuff at Honest Tea, Ethan Brown at Beyond Meat and now Spike Mendelsohn at Eat the Change. Here are some thoughts on why it makes sense to have a partner when starting a business, what makes a great partner, and how to find one.

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Launching ETC Impact

Eat The Change

Launching ETC Impact

Launching ETC Impact

Eat the Change™ is a movement whose mission is bigger than any one sector. While the intersection of activism and entrepreneurship is at the core of our mission, we know that nonprofit organizations at the national level as well as groups on the ground at the community level play a vital role in sparking change. That’s why Eat the Change™ began in summer 2020 with the ETC Impact grants program – while we were sautéing mushrooms and experimenting with flavors in our test kitchen, we were also connecting with inspiring groups across the country.

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Eat the Change

Our Planet-based Commitments

Our Planet-based Commitments

When we chose the name Eat the Change, we knew we would be holding ourselves to a high bar. The aspiration to offer foods that help move our diets toward a cooler planet is an ambitious one. But it’s a behavior change that’s both urgent and attainable. Urgent because scientists agree that unless we change our diets, the earth will continue its trend of warming toward 2 degrees, with catastrophic effects. Attainable because unlike voting or buying a car (which people do every few years), people eat every day. And with every meal and snack, we want to offer people a meaningful (and delicious) option to help them take a stance against climate change. 

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