JUST ICE Tea expands into cans with three new varieties featured at Sprouts Farmers Market’s innovation centers nationwide
Bethesda, MD – April 22, 2024- Just in time for Earth Month, Sprouts Farmers Market proudly launches JUST ICE Tea’s (an Eat the Change® brand) new line of organic bottled tea in recyclable cans, making Sprouts the first national grocery store chain to carry the new line.
JUST ICE Tea is the brainchild of Honest Tea co-founder Seth Goldman and celebrity Chef Spike Mendelsohn, along with Honest Tea co-founder Barry Nalebuff. The brand was rolled out a few months after Coca-Cola’s May 2022 announcement that it would discontinue Honest Tea later that year. Launched nationwide in early October 2022, JUST ICE Tea released six SKUs of organic, fair trade and OU Kosher certified bottled tea then later expanded the line with three new varieties in February 2023. In just one year, JUST ICE Tea has become the 2nd bestselling ready-to-drink tea in Sprouts nationwide*.
Three new varieties, only available in cans, Lemon Tea, Raspberry Tea, and Dragon Green Tea hit the Innovation Centers across Sprouts stores nationwide. Each variety features an infusion of authentic real-brewed tea accented by fruity, delicate sweetness. All three varieties are formulated to satisfy ardent requests from fans of Honest Tea. The portable and recyclable aluminum cans are designed to cater to on-the-go consumers and will be sold as individual cans and in 4-packs. The new varieties are chef-crafted with organic green or black tea sourced from Cha de Magoma, the tea garden in Mozambique that is the exclusive tea supplier for the cans. Each can is sweetened with agave for a "Just Sweet Enough™” taste profile boasting only 40 calories per can.
JUST ICE Tea’s commitment to Fair Trade sourcing guarantees that for every pound of tea procured from Mozambique, a premium is reinvested into the supplier community. JUST ICE Tea has been collaborating with the Worker’s Council of Cha De Magoma to ensure that the Fair-Trade funds generated by the sales of JUST ICE Tea are used to address the significant health challenges in the community.
“We are thrilled to partner with Sprouts Farmers Market to launch our canned tea nationwide. The taste and look of these new drinks have the potential to bring a whole new generation of drinkers to organic and Fair-Trade tea. This launch offers a transformational opportunity for our tea growers,” said Co-Founder of Honest Tea and Eat the Change, Seth Goldman
“For us, it's Earth Month every month,” says Co-Founder of Eat the Change, Spike Mendelsohn. “We strive to emphasize environmental sustainability and ethical treatment of producers, aligning closely with the values celebrated during Earth Month.”
Starting in April, shoppers can find JUST ICE Tea cans at Sprouts Farmers Market locations nationwide. For further details, please visit eatthechange.com or sprouts.com.
*Data retrieved from SPINS Sprouts Farmers Market Total 52 Weeks ending 2/25/2024
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ABOUT JUST ICE Tea™: With Chef-crafted, Organic and Fair-Trade formulations, JUST ICE Tea™ is a brand of Eat the Change®, a mission-driven enterprise based in Bethesda MD created in 2020 by activist entrepreneur Seth Goldman and Celebrity Chef Spike Mendelsohn.
ABOUT SPROUTS FARMERS MARKET, INC.: True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States, Sprouts employs approximately 32,000 team members and operates more than 400 stores in 23 states nationwide. To learn more about Sprouts, and the good it brings communities, visit about.sprouts.com.
JUST ICE Tea MEDIA CONTACT: Tapi Mbundure- Sr. Associate Brand Manager, Communications- tapi@eatthechange.com
SPROUTS FARMERS MARKET MEDIA CONTACT: Media@sprouts.com