WHAT’s NEW AT EAT THE CHANGE™?

Every Fourth of July I try to express some gratitude for the amazing country we call home.  This year more than ever, we are aware the United States has all sorts of flaws and painful scars that have yet to heal.  But despite these shortcomings, it’s important to keep in mind there are unique qualities about our nation that make it unlike any other place in the world for launching an enterprise.

Our tag line for Eat the change is “Chef-Crafted. Planet-Based.” Despite our strong commitment to creating planet-friendly foods, we chose to prioritize “chef-crafted” in our messaging and here’s why

I’ve written before about how my wife, Julie Farkas, has been the most important partner in my career, not to mention my family. But in addition to Julie, I’ve been fortunate to have three wonderful business partners and friends who have been critical to the success of each enterprise: Barry Nalebuff at Honest Tea, Ethan Brown at Beyond Meat and now Spike Mendelsohn at Eat the Change. Here are some thoughts on why it makes sense to have a partner when starting a business, what makes a great partner, and how to find one.

When we chose the name Eat the Change, we knew we would be holding ourselves to a high bar. The aspiration to offer foods that help move our diets toward a cooler planet is an ambitious one. But it’s a behavior change that’s both urgent and attainable. Urgent because scientists agree that unless we change our diets, the earth will continue its trend of warming toward 2 degrees, with catastrophic effects. Attainable because unlike voting or buying a car (which people do every few years), people eat every day. And with every meal and snack, we want to offer people a meaningful (and delicious) option to help them take a stance against climate change.